Tommy Bahama x Stetson: Saddle Up for Paradise

Rich heritage and a dedication to true craftsmanship—that’s where it all began for Tommy Bahama and iconic American brand Stetson. Rooted in the pursuit of paradise, our Fall 2026 collaboration honors generations of craft and artistry that stands the test of time.

Known for their Western apparel and accessories, Stetson has a long, storied history of making top-of-the-line goods for cowboys and city folk alike. While that may feel like a far cry from Tommy Bahama’s laid-back island luxury identity, the two have more in common than meets the eye.

As Stetson CEO Robert Dundon puts it: “Different worlds, same instinct."

“Authenticity, attention to detail, and quality are hallmarks of both brands.”

Inspired by the pioneers of yesterday, made for the trailblazers of today. This collaboration refines aloha cowboy and coastal cool to an art form.

The Stetson Story

The tale goes that the very first Stetson hat was made by John B. Stetson on a trip to Pikes Peak in Colorado in 1865. On the trail, he made a felt hat from the fur of the beavers, rabbits, and other animals they hunted along the way. He later passed another man on the trail who, after noticing this hat, offered to buy it—a hint of the popularity that was to come.

After the success of the Boss of the Plains, the first modern American cowboy hat, the Stetson name became synonymous with quality, longevity, and what we know today to be their iconic signature style. Stetson hats weren’t just items in a shop or numbers in a catalog. Each hat had an identity; each style had a story.

This love for storytelling was what drew Stetson to Tommy Bahama, leading to the creation of a collection that reinforced both brands’ uniqueness and identities.

“Tommy Bahama’s spent 30-plus years building their world, one that transports you to the island life and relaxing in style,” explains Robert. “Once we sat down with the team, it just clicked. The capsule came together effortlessly.”

The Fine Print

Across the collection, the prints and artwork thoughtfully blend both worlds. From blue bonnets to hibiscuses, the bespoke art, curated through three key prints, tells the story.

“When we started designing the art for this special collection, we were really focused on the marriage of the Tommy Bahama iconography with the Stetson iconography,” says Julie Snow, Tommy Bahama’s Senior VP of Women’s Design.

A major motif throughout the collaboration is a classic bandana paisley print—but with a tropical spin. Look closer and you’ll see included within the bandana print are Texas’ state flower, the blue bonnet, the Texas star, tropical hibiscuses, and palm trees.

The men’s line features a sunset-hued ombré stripe. “We were inspired by vintage saddle blankets,” explains Bradley O’Brien, Tommy Bahama Executive VP of Product Design and Development. To add our signature touch, we layered it with a tropical jacquard print woven into the fabric. Together, the look communicates Western roots, with a modern laid-back attitude.

Of course, we couldn’t release an iconic collection without one of the styles we’re best known for: the panelback. Featuring art by Tommy Bahama artist Jordan Ballard, The Life of the Rodeo panelback camp shirt brings together traditional cowboy imagery with our signature island-inspired feel, making it a must-have for any collector.

“I took inspiration from vintage illustrations, old rodeo photos, antique tins, and etched belt buckles,” says Jordan, who drew the bucking bronco, cool cowboy, and horseshoe artwork by hand.

“I also liked the idea of a rope border,” he adds, “because it can be interpreted as both Western and nautical.” While the camp shirt has an undeniable Wild West appeal, the Tommy Bahama touches are present in the making. Designed with a western yoke and pearl snap buttons, it’s made from a luxurious 100% silk weave and features a subtle bandana jacquard print in addition to the back embroidery.

For the collection’s color palette, we leaned into retro-inspired hues. Featured heavily throughout the pieces are grounded tones, raw unbleached cotton, and indigo dyes.

“We fell in love with how it all looks together. The art truly feels like both brands,” says Dawn Brandl, Tommy Bahama Senior VP of Men’s Design. “And as a pairing, we loved how these styles looked worn with our denim.”

The Finishing Touch

The collaboration wouldn’t be complete without the accessories. From the contrast embroidery and patent-leather inlay details on the boots to the engraved silver buckles and intricate tooling on the leather belts, each piece was crafted with intention.

Instead of the traditional felt, the Open Road hat was designed with straw to give it a more island-inspired (and breathable) feel. With an enamel hibiscus-and-horseshoe pin and signature band, the hat brings a sense of ease and sophistication to every look. It’s this level of attention to detail, the artistry and care in the entire collection, that make it one of a kind.

Saddle Up for Paradise

Wherever you wear Tommy Bahama x Stetson—from ranch to resort—it all comes back to sunshine, wide-open skies, and the freedom to relax however you please.

“Stetson has always stood for independence, adventure, and a certain confidence in how you move through the world,” states Robert. “That’s exactly what the island life ethos is built on too.”